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    January 28, 2008  


Don't miss LandAmerica's upcoming Going Global event. More info here. Feb. 6, 7:30am, Capital Hilton. We'll be there!


Conventional wisdom says you can't crack a market like D.C. by starting out with tiny numbers and growing organically or with just occasional individual laterals.  And, yes, people have called Goulston & Storrs crazy for trying it.  But the 190-attorney, Boston-based firm that made its name in real estate is determined to make it work.



The New England base coordinates with the D.C. office through a Washington Committee that includes four Boston partners and regular visits from Doug Husid, right, the firm's co-Managing Director.  With Dennis Moyer (who came from Hogan), the firm reveals for the first time publicly the secret to establishing a D.C. presence:  pressing their "Easy Button."  Dennis and Doug see a ripe opportunity for Goulston in D.C., which has a commercial real estate market three times the size of Boston's.



Dennis points to the arrival of top real estate lawyer and "marquee name" Shelly Wiesel from Shaw Pittman (right, showing us the art by wife Mindy that decorates the office) as something of a turning point. The addition caught Dennis's eye, and shortly thereafter, in May of 2004, he signed on.  They've now reached 13 lawyers and represent the likes of Ellis Development Group in connection with Radio One's new HQ in Shaw.  They're also working with Boston Properties on a high profile mixed-use project on the former site of GW Hospital.



The office strategy began six years ago when Goulston, on encouragement from clients, decided to do affordable housing work in DC and opened an outpost led by Linda Goldstein and Cynthia Paine.  (Goldstein, formerly of Goodwin Procter, was familiar to the firm after succeeding one of its partners as head of the ABA's affordable housing section.) With national clients like Beacon Capital and Boston Properties key players here, becoming a full-service real estate office seemed the next logical step.  And, hey, if it's working okay in D.C., why not New York?  Goulston opened shop there about two years ago.  They're already up to four attorneys.

Andrews Kurth
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