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January 14, 2010 
 
 
VIRTUAL TRADE SHOWS; OUR SCHMOOZARAMA

Where Do Women Stand? We've assembled five of Washington's most powerful women to talk about how their gender is doing in the executive workplace. In November, this event sold out when signups reached room capacity of 450. Don't miss your chance. Sequoia Restaurant, Friday, Jan 22. Sign up now!

 
Associations have been talking about virtual trade shows for 20 years, but only recently has their technology and comfort with online social networking caught up.
 

Next week, the National Association of Broadcasters, which holds one of the largest live trade shows in the country, will launch its first online event. Though several for-profit companies like Nielsen and Sony have held events in cyberspace, NAB is one of few associations to experiment with the idea. The one-day virtual show, held in partnership with publisher NewBay Media, will mimic the live one with keynotes, live Q&A, an interactive exhibit hall, and networking lounge where attendees can chat with each other—all from the computer screen. The only thing missing: an open bar.

Chris Brown, NAB's EVP of conventions and business

Between slashed travel budgets, swine flu, and the economic downturn, most trade shows and conventions suffered. NAB's April show in Vegas saw attendance drop to 83,000 from 103,000 in 2008, and exhibit space fall 10% to 800,000 sq. ft. Chris Brown, NAB's EVP of conventions and business, says the free virtual show is intended to drive registrants and interest back to the live event, not replace it. He expects 15-20 exhibitors and 4,000 attendees to sign up. Sponsorship revenue will likely break six figures.


SCHMOOZAPALOOZA

 
Bisnow Party at Park at Fourteenth

Last night, 1,100 people at our Total Schmoozarama packed The Park at Fourteenth like a frat party (with button down shirts) for Washington's top business leaders. Just check out this line all the way down the street before the event even started!

Bisnow Party at Park at Fourteenth

Inside, our insiders from tech, legal, real estate and association & non-profit sectors enjoyed four levels of mingling, gourmet munching, and of course, open bars.

Mother-daughter duo Kristen and Lori Comeau of Michael Thomas Clothiers talk suits with National Capital Area Council Boy Scouts of America's Ernie Gonzalez Jr

Daughter-mother duo Kristen and Lori Comeau of Michael Thomas Clothiers talk suits with National Capital Area Council Boy Scouts of America's Ernie Gonzalez Jr. Ernie, a finance director for the Scouts, showed us a giant stack of business cards he'd collected throughout the night. He says the secret to building relationships from networking events is to follow up with handwritten notes. He also tells us to look out for 40,000 Boy Scouts marching on the National Mall this summer for the organization's 100th anniversary. The DC area is home to 80,000 youth and adult Boy Scout members—the largest council in the country.


IN MEMORIAM
 
Jeff Becker

Beer Institute CEO Jeff Becker, 51, passed away last week after a battle with cancer. He represented America's beer makers for 21 years and served as leader of the association for the past decade. When we took this photo of him in October 2008, he told us one of his proudest achievements was helping pass the STOP Underage Drinking Act in 2006. The family requests that memorial contributions in Jeff’s memory be sent to:  “Prevent Cancer Foundation,” 1600 Duke Street-Suite 500, Alexandria, VA 22314   Attn: Linda Chastain, or online at www.preventcancer.org/donate. Cheers to you, Jeff!

Send story ideas to Jessica Sidman, jessica@bisnow.com

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