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January 16, 2012 
 
 
The Most Powerful Women in Media

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The question is no longer whether to give people the news they need or the news they want. "You don't have any choice," says Atlantic Media VP Linda Douglass. "They're going to choose what they want to know." Hopefully, that means you'll keep reading.
 
Atlantic Media VP Linda Douglass

Linda was among the prominent media mavens to share her thoughts on today's media landscape at Bisnow's latest Where Do Women Stand panel at the Renaissance Hotel. She says that where you read something has become less important than who wrote it. Flipping through different sites on an iPad, it's easy to lose track of where you read what. But more significantly, many journalists have become personalities. Back in the day, journalists would speak in the third person ("this reporter has observed..."), but now, the audience craves reporters who talk about themselves and their own takes on the news: "There's all this kind of bleeding together of observation, reporting, opinion, and personal information."

ABC White House correspondent Ann Compton
ABC White House correspondent Ann Compton still sits in the same White House press room chair that was assigned to her at 27 years old. Back then, news was dominated by the major morning newspapers, and the three major newscasts reflected those stories in the evening. Now, consuming news feels like drinking out of a fire hose—"and probably as sanitary as a fire hose too," Ann says. She doesn't know if the current fractured political landscape is a product of or a contributing factor to the fact that news is so splintered itself.
Travel Channel president Laureen Ong
Travel Channel president Laureen Ong talked about being on the flip side of the news. "You have a brand. You stand for something. And you hope your talent doesn't cross the line." That's particularly true for the very outspoken Anthony Bourdain, star of the Travel Channel's No Reservations and The Layover. Last year, there was a "food fight" between Anthony and Food Network's Paula Deen after he called her "the worst, most dangerous person to America." You don't mess with Paula Deen, Laureen says, and the feud could have escalated to a very bad place. Laureen called Anthony and told him he needed to calm down. She says sometimes if you tell talent to stop, it can escalate them to do more. Fortunately, he was willing to stand down. Her advice: "You just have to address it."
moderator and Arent Fox partner Barbara Wahl
Our moderator and Arent Fox partner Barbara Wahl has never been in media, but she does have something in common with the media mavens on our panel: excellent questions. At the end of the discussion, she asked our panelists to share some leadership advice. Linda's words of wisdom: Embrace your best qualities. Tap into your good listening skills or your good problem solving skills and run with it. Laureen's advice: Have tough skin and seek out other women leaders as mentors; and don’t be afraid to ask for help.

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2012 Trends for Non-Profit Marketing
 
Most Important Communications Tools for Nonprofits in 2012
The number one most important non-profit communication tool for 2012 is the website, according to a survey of 501(c)(3)s conducted by Nonprofit Marketing Guide president Kivi Leroux Miller. E-mail marketing, print, in-personal events, and Facebook followed in top importance (click above to enlarge). Kivi tells us she's seeing a burst of organizations investing in new websites. While Facebook changes constantly, organizations realize that the website is the one place online that they can control, Kivi says. "That can be their home base if they really invest in it." After all, e-mail marketing only works if you have some place for people to click to and take action. Video has also gained importance for non-profits from last year to this year. Kivi says organizations are recognizing its power and finally getting comfortable with producing it.
 
Nonprofit Marketing Guide's Kivi Leroux Miller
Kivi, who consults with non-profits on all things communications, likes to ask "What scares you?" Lack of time and investment in communications and marketing was one of the top answers. Kivi says those areas are often the first to experience budget cuts, but that can hurt potential growth. "If you cut marketing this year, you're affecting who you're going to be communicating with next year." Kivi also found that people are equally excited and scared about social media. For example, some organizations have come to her freaking out about how to use Google Plus. Yet, many haven't even figured out Facebook. Her advice is to play with new tools on a personal level but don't feel like you have to launch your non-profit's presence on them right away. "Don't be afraid to be experiment," Kivi says. "Don't be afraid to be playful."
 
Send news and story ideas to reporter Jessica Sidman, jessica@bisnow.com.
 
 
 
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