If you don't see images, click here to view
Subscribe
To ensure delivery, please add mark@bisnow.com to your address book,
learn how
Got a Story Idea? . Events
Association Bisnow
   
January 29, 2008
 
       
 
 

FOOTBALL STAR
GOES LONG WITH
WIRELESS ASSOCIATION


 

NFL Hall of Famer Steve Largent knows about quick-strike offenses from his days as a wide receiver for the Seattle Seahawks.  Now leading the charge for the wireless industry as CEO of CTIA (aka The Wireless Association), Steve's doing his latest two-minute drill to score advertising points.  (We know, we know:  Enough with the metaphors.)

 

On his departure from the Seahawks, the franchise gave Steve this original painting by LeRoy Neiman.  Having a football star as head of the CTIA is fitting, since the first commercial wireless call was placed from Chicago's Soldier Field back in 1983.  CTIA is counting down to the 25th anniversary on October 13 with a list of the top-10 moments in wireless history.  (Kind of like Plays of the Week on SportsCenter.) 

 

In the fall, Steve thought his members (the five major wireless carriers as well as most smaller ones) were taking unfair criticism—primarily in connection with a debate over the FCC's auction of spectrum in the 700 MHz band—and tasked his communications department to come up with an image campaign.  Working with GMMB, which has produced spots for Barack Obama, they got a TV ad ready to go just a week and a half later.  The ads are meant to highlight reliability, competition, and choice in wireless service within the U.S.  To those who say Europe has it better, Steve points to the 700 different phones available to U.S. consumers (vs. 160 in Britain) and the fact that Americans use their cell phones more than citizens of any other country. The ad campaign was targeted to the D.C. area (the better to be viewed by policymakers) and ran through the end of the year.       

 

Also a former Congressman (oh, yeah, that), Steve represented Oklahoma's 1st District from 1995-2002.  He cut his final term short to run for Governor in a race he lost by a mere 6,500 votes.  In his football days, he and Seahawks quarterback Jim Zorn (just named the Redskins' new offensive coordinator) did some work for a predecessor company of T-Mobile

 

This week, Steve's headed out to Arizona, site of Sunday's Super Bowl XLII, to help "Iron" Mike Ditka raise money for physically ailing NFL veterans who played before the age of mega-million-dollar contracts.  But he isn't staying for the game—he got his fill last year, sitting through the rain-soaked affair in Miami.  This time he'll be watching it from a cozy living room on TV . . . or at least getting updates on his cell.

Advertise with Bisnow
 
 
Staubach
 
ITCDC
 
Reed Smith
 
Arent Foc
 
 
CONTACT EDITORIAL
CONTACT ADVERTISING
CONTACT GENERAL INFO

This newsletter is a journalistic news source which accepts no payment for featured interviews. It is supported by conventional advertisers clearly identified in the right hand column. You have been selected to receive it either through prior contact or professional association. If you have received it in error, please accept our apologies and unsubscribe at bottom of the newsletter. ? 2008, Bisnow on Business, Inc., 2300 N Street, NW Washington, DC 20037. All rights reserved.

Women BisnowReal Estate Bisnow Tech Bisnow Legal Bisnow NYC Real Estate