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January 11, 2012 
 
 
Association World's
Top Tweeter

Did you vote for Herman Cain last night? It may be time for a political crash course. We've got two political insiders tomorrow, Ann Compton and Linda Douglass. Last chance to get on the list. See you tomorrow morning! Sign up now.

 
Mandy Stahl is ASAE's first staff member dedicated exclusively to all things social media. One perk of the job: no fewer than three computer monitors (including one just for Twitter).
 
ASAE community manager Mandy Stahl
Mandy came to ASAE in May from the Helicopter Association International (where, yes, she did have the opportunity to take a spin in a couple helicopters). As membership assistant at HAI, she also launched the association's social media presence. In her new role as community manager at ASAE, Mandy is focused on moving the association of associations from online listening to engaging. She explains that ASAE had been using its official social media channels to speak out and hear what members were saying, but struggled to consistently connect and have meaningful conversations. Bringing in a designated person helped that. ASAE is now starting to follow its followers. "It seems very simple, but this is not something that ASAE had done," Mandy says. The next step will be empowering members to take more control over its online platforms.
 
Kilpatrick Townsend MASSO
ASAE community manager Mandy Stahl
Fewer associations use social media solely to market themselves, Mandy says. Instead, they're providing better customer service and gathering info on stakeholders. But issues of control continue arise: Associations are "not the only voice of their organizations anymore. Many people can talk about you online and they don't have to work with you." While organizations are devoting time to social media, she's still seeing those who treat it as an fad. In some cases, they assign social media duties to a single staff member to handle it in isolation or let everyone take charge of it, causing their messaging to lose focus. At ASAE, Mandy is the central point person, but she regularly meets with departments to incorporate what they're working on. There's also a social media team that acts like a think tank for big ideas surrounding the organization's use of the medium.
ASAE community manager Mandy Stahl
Mandy tells us the question she still gets asked the most from staff and members is "How does Twitter work?" Social media experts too often think that everyone has moved beyond that step. As for the hot social technology trends for 2012, mobile is a no brainer. (Mandy is packing an iPhone 4.) Another trend she sees is social becoming more integrated into, well, everything.

Bisnow
We Need to Talk About New Hampshire
 
Do you still think Huntsman is the just the person who saved Snow White? It's time to bone up on your politics. We’re thrilled t host two of Washington’s top political analysts tomorrow morning. Ann Compton has been ABC’s chief White House correspondent for years (she was the only broadcast journalist on board Air Force 1 with President Bush after 9/11) and Linda Douglass was President Obama’s spokesperson during his 2008 campaign, inauguration, and healthcare initiative after taking office, as well as chief congressional correspondent for CBS News before that. If you want to know what the experts think about the GOP race or how they match up with the President, this is the place to be in Washington this week. Jan. 12. Sign up now!

Bisnow
Celebs Galore at 2012 International CES
 
Gary Shapiro and will.i.am
Why, yes, that is Consumer Electronics Association CEO Gary Shapiro hanging out with musician will.i.am backstage at the 2012 International CES in Las Vegas yesterday. The mega trade show is not only a mecca for everyone who's anyone in the tech world, but plenty of celebs too. Among the cast of characters performing and promoting products: 50 Cent, Dennis Rodman, Miss America 2011, celebrity chef Allison Fishman, LL Cool J, and even The Jersey Shore's Snooki. And, hey Gary, if you get a pic next to Justin Bieber (who will also be there) please send it our way.
 
International CES
The 2012 International CES is the second largest in the association's history. (Numbers are returning after a recession dip.) The show will have nearly 150,000 attendees, 3,100 exhibitors, and a record 1.85 million square feet of exhibit space (the equivalent of 37 football fields). More than 20,000 new products are expected to be showcased this week. Check back for more on the innovations and tech trends most relevant to you.

Bisnow
New CEO After 30 Years
 
Walter Lukken
After nearly three decades, the Futures Industry Association has named a new CEO. John Damgard, who has led the organization since 1982, will retire in March, and industry insider Walter Lukken (above) will succeed him, FIA announced yesterday. Walter is currently CEO for derivatives clearinghouse New York Portfolio Clearing, but he has worked extensively in government. Previous roles included commissioner of the Commodity Futures Trading Commission and counsel to the Senate Agriculture Committee. Meanwhile, John, who is credited with building the association to more than 270 members in 30 countries, will stay involved with the organization as a senior advisor.
 
Send news and story ideas to reporter Jessica Sidman, jessica@bisnow.com.
 
 
 
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