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January 4, 2011
 
 
A Year in Bisnow Events

Happy New Year! As we move forward in 2011, we're curious what you think are the hottest topics in the association world. Have an idea or topic for a future event? Send us an email.

 
Our New Year's resolution is to learn how to dance like Usher host bigger and better Bisnow events this year. (Did you know we put on 140 events annually in ten different markets?) But before we wake up to 2011, we hit the "re-schmooze" and looked back at our association and non-profit events of 2010.
 
Former Wine & Spirits Wholesalers of America CEO Juanita Duggan moderated a panel with American Resort Development Association CEO Howard Nusbaum, National Beer Wholesalers Association CEO Craig Purser
We kicked off 2010 with an event on managing event costs and driving attendance by bringing together a panel of association leaders who represent fun things like beach resorts, beer, and Snuggies. Former Wine & Spirits Wholesalers of America CEO Juanita Duggan moderated a panel with American Resort Development Association CEO Howard Nusbaum, National Beer Wholesalers Association CEO Craig Purser, and Electronic Retailing Association CEO Julie Coons (not pictured). Craig provided one of our favorite metaphors of the year, saying a trade show should feel like a six or seven course meal, rather than an all-you-can-eat buffet. It's great if people can stuff themselves silly with content, he said, but it's more special if everyone can leave saying, "Wow, that was a terrific meal." (Coverage)
American Bus Association CEO Pete Pantuso
Non-dues revenue was the topic of our February event at BLT Steak. Amoung our esteemed panelists: American Bus Association CEO Pete Pantuso (above), former National Association of Manufacturers CEO Jerry Jasinowski, National Investor Relations Institute CEO Jeff Morgan, United Way of the National Capital Area CEO Bill Hanbury, and Suzanne Carawan (then at ThePort Network). Pete gave new meaning to non-dues revenue stream by sharing that even the urinals are sponsored at the association's annual convention. The trade show brings in $2.8 million, half of which comes from sponsorships ranging from $1,000 to nearly $200,000 on everything from meals to transportation to, yes, urinals. (Coverage)
former National Association of Broadcasters CEO David Rehr and ASAE CEO John Graham
And now back to the future... In March, we got predictions for the future of associations from former National Association of Broadcasters CEO David Rehr and ASAE CEO John Graham (both pictured), plus veteran association exec Juanita Duggan and National Retail Federation CEO Matthew Shay. John told the crowd at BLT Steak that if you're not bilingual in 15 years, you're not going to be able to be an effective leader. He explained that while black and white populations have flat-lined, Hispanic populations are rising, making Spanish increasingly important in the workplace. John also said he expects that the next set of leaders will take up executive roles at an earlier age to fill the gap of Baby Boomers beginning to retire. (Coverage)
Higher Logic CEO Rob Wenger
Associations and non-profits started seriously thinking mobile last year. In April, we hosted an event on how organizations can take advantage of the mobile revolution with American Medical Student Association's Meeghan De Cagna, ASAE's Peter Hutchins, Chris Hopkinson of mobile app developer Powered by Dub, and Higher Logic CEO Rob Wenger (above). Rob showed off his then-two-week-old iPad and told us that 40% of the work he would normally do sitting at his desk with a keyboard and mouse, he can now do while kicking back on the couch: "The offices of the future will probably have couches as opposed to just all business chairs." (Coverage)
Bisnow Leadership Forum
Fifty top-level association and non-profit execs gathered at SunTrust Bank's downtown office for our first-ever Bisnow Leadership Forum in early May. Rothenberg Political Report's Stu Rothenberg accurately predicted that the Democrats would be "in for a spanking" come November, while American Enterprise Institute's Norm Ornstein added that the mid-term elections would likely bring even sharper polarization to Congress. "It's going to be an unruly place," he said. In a separate panel on technology, Principled Innovation's Jeff De Cagna said 21st century association leaders need to bring the same intensity and focus to technology that 20th century leaders brought to advocacy, governing, and financial management and strategy. "Technology is eroding association business models from the outside," Jeff told the crowd. (Two-day coverage)
 
DC Director of Business Development and Strategy David Zipper
We've long known that DC is The Place To Be. But did you know that more than 18 million square feet of property in the District is owned or leased by associations and non-profits? That's one of the many things we learned from DC Director of Business Development and Strategy David Zipper and other real estate pros at our non-profit real estate event in May. David said that his office is receiving more and more inquiries from organizations in suburban areas with young workforces that increasingly want to be here. (Coverage)
 
American Insurance Association CEO Leigh Ann Pusey, International Dairy Foods Association CEO Connie Tipton, Argy, Wiltse & Robinson’s Jeff Schragg (our moderator), Association of Fundraising Professionals CEO Paulette Maehara, United Way of the Nation's
More than 300 gathered at the Renaissance Hotel to see the all-star cast at our August CEO Outlook event on issues and trends facing associations and non-profits. Our panel included American Insurance Association CEO Leigh Ann Pusey, International Dairy Foods Association CEO Connie Tipton, Argy, Wiltse & Robinson’s Jeff Schragg (our moderator), Association of Fundraising Professionals CEO Paulette Maehara, United Way of the Nation's Capital CEO Bill Hanbury, and ASAE CEO John Graham. They talked about their concerns for the political environment, growth of online donations, and cautiously optimistic economic outlook. But insight came from the audience as well. National Association of Chain Drug Stores CEO Steve Anderson, who was sitting front row, chimed in to say the shelf life of executive roles has become a lot shorter. He estimates that most CEOs these days stick with an organization for 6-8 years instead of 20 or more. (Coverage)
 
NPR CEO Vivian Schiller and National Geographic Society CEO John Fahey (here with our moderator Richard Newman—center)
At our September event at the Renaissance Hotel, we weren't the only media empire in the room. NPR CEO Vivian Schiller and National Geographic Society CEO John Fahey (here with our moderator Richard Newman—center) talked about the biggest media shakeup in generations. Vivian said the organizations that succeed will have to train their employees to develop muscles in all forms of media. NPR has put more than half of its workforce through digital training so that broadcasters and reporters are familiar with at least the basics. "We no longer divide ourselves as 'Oh, that's the radio newsroom and that's the digital newsroom,'" Vivian said. "We all need to be thinking in a multi-platform way." (Coverage)
 
BLT Steak crowd
If you can't tell from the full house here at BLT Steak in October, digital strategies was a hot topic in 2010. Our panel of tech pros discussed issues like how much content to put online for free, how social media can improve conference evaluations, and how to stay out of legal trouble. Kelley Drye partner David Ervin said there are two things his 15-year-old daughter understands better than some of his association and non-profit clients: 1) Everything you put in social media is public. 2) There will be a record of it forever. One thing that his clients understand that his daughter doesn't: You should speak in a voice that would not embarrass your mother. (Coverage)
 
JP Morgan's Dawn Carpenter (far left) moderated our CFO Insights panel in November with Reznick Group principal Anne Schrantz, United Negro College Fund CFO Early Reese, Reed Smith partner Olivia Shay-Byrne, Urban Institute CFO John Rogers, and Associated
JP Morgan's Dawn Carpenter (far left) moderated our CFO Insights panel in November with Reznick Group principal Anne Schrantz, United Negro College Fund CFO Early Reese, Reed Smith partner Olivia Shay-Byrne, Urban Institute CFO John Rogers, and Associated Builders and Contractors CFO Jason Daisey. They told the crowd at Carmine's that 2010 was the year of uncertainty on everything from revenue to regulation. (Coverage)
 
Community Foundation for the National Capital Region president Terri Lee Freeman, The Nature Conservancy CEO Mark Tercek, and Humane Society CEO Wayne Pacelle (and moderator Arent Fox partner Richard Newman—far left)
We wrapped up the year at the Woolly Mammoth Theatre with Community Foundation for the National Capital Region president Terri Lee Freeman, The Nature Conservancy CEO Mark Tercek, and Humane Society CEO Wayne Pacelle (and moderator/Arent Fox partner Richard Newman—far left). These top non-profit execs all echoed the importance of showing donors exactly how their money is put to use. "You could just get away in the past with a platitude," Wayne said. "Now people want results." (Coverage)
 
Happy New Year! Stay tuned for plenty more events in 2011. In the meantime, send story ideas and news to reporter Jessica Sidman, jessica@bisnow.com.
 
 
 
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