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Associations and non-profits are rapidly adopting digital marketing strategies to attract and retain members. Social networking, rich media, and digital advocacy campaigns are proven tools for engaging members and enhancing the member experience.
Please join Bisnow to hear a panel of industry experts discuss what's working, what's not, and how to implement an effective digital marketing strategy at your organization. Don't miss this great networking opportunity, and lively and engaging discussion!
Wednesday, October 20th
BLT Steak,
1625 Eye Street,
Washington, DC
Agenda
| 7:30 AM – 8:30 AM |
Coffee and networking |
| 8:30 AM – 9:30 AM |
Panel and Q+A
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| 9:30 AM – 10:00 AM |
More Networking
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Special price of $25 for employees of associations and non-profits |
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$39 for all other attendees |
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Space is limited
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Christian Moritz
VP, Brand and Digital Media
National Association of Manufacturers
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| Christian is responsible for all web sites, digital advocacy campaigns, social media and branding at the NAM. Before joining NAM, Christian led online and offline advertising and promotion campaigns at Pepsi. He has also held marketing positions at Choice Hotels, AOL, Heinz and MolsonCoors. |
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Peter Hutchins
VP of Knowledge Initiatives
ASAE & The Center for Association Leadership
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| Peter provides strategic direction for successful websites within the association community. Currently, he implements social media and online content initiatives within the ASAE & The Center site in order to provide a valuable member experience. |
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Margaret Core
Managing Director
Biotechnology Industry Organization
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| Margaret leads Sales and Marketing of BIO. She has 24 years staff experience working with associations on trade shows and events including the Optical Society of America, Consumer Electronics Association, and the American Association of Homes & Services for the Aging. |
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Robin Lane
Director of Digital Media
Zcomm
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| Robin brings more than a decade of experience developing and executing traditional and social media strategies and events, creating successful thought leadership programs and integrating SEO and other digital tools into PR campaigns for associations, non profits and corporations. |
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David Ervin
Partner
Kelley Drye & Warren LLP
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| Dave focuses his legal practice on the interplay between intellectual property and advertising law, and advises clients on new media issues, including social media, user-generated content, fair use, blogging, and online copyright and trademark infringement. |
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MODERATOR |
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Robert Bachle
Senior Consultant
NavigationArts
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| Bob leads teams in delivering compelling, user-friendly web solutions. He has 15 years experience helping clients conceive, develop, and deploy response-generating interactive marketing programs. He has experience with media strategy and planning, management consulting, database analytics, and integrated marketing communications. |
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