Bisnow on Business is a vast media empire currently in neck-and-neck competition with Rupert Murdoch for global domination. We’re all-electronic and focused on business niches. Although we do plenty of events (because our management team likes to eat, drink and polish its cocktail patter), our main activity is publishing. We put out daily e-newsletters about key local industries, including commercial real estate, law, tech, associations and innumerable others yet to be pinpointed by our top-secret analytical software.

The Bisnow style is different from what you’re used to reading in business: colorful, entertaining, even humorous, but informative and fluff-free. And we try to make it quick: short copy, bolded nouns and jokes. The upshot? People actually read us; they even look forward to getting a Bisnow in the middle of their busy day. And thus our motto, “(almost) Never Boring.” (We threw in the “almost” as a disclaimer. Due to late-night deadline pressure, we aren’t always able to come up with droll chestnuts.)

Our underlying theory, born out through the centuries (but especially since the advent of “The Simpsons”), is that even geeks and wonks would rather read something light than a professional journal. So, think of us as a People Magazine for the professional set. Note we didn’t say National Inquirer or Perez Hilton. Though these are required reading for our staff, we actually consider ourselves serious journalists and have standards.

We started in Washington, DC, a couple years ago, focusing on the “other” business of the region. Due to the many scientific factors enumerated above, we believe we are the most widely read publication among DC-area professionals in the fields we cover. This has given us great hubris. So, watch out! Today Washington—tomorrow New York, Los Angeles and Fresno!